Now, working within a company often imposes higher transaction costs than running a project online. Why turn to the person who happens to be in the next cubicle when it’s just as easy to turn to an online community member from a global marketplace of talent? Companies are full of bureaucracy, procedures, and approval processes, a structure designed to defend the integrity of the organization. Communities form around shared interests and needs and have no more process than they require. The community exists for the project, not to support the company in which the project resides.
Chris Anderson, Wired Magazine – “Atoms are the new bits” (pg 105)
Seriously? Why get hampered by an inept CEO with no concept of customer wants/needs when you can just collaborate with a friend/online colleague to accomplish the same thing. It’s faster, better and you own it. OWN IT.