02.Sep.2009 Ben Franklin sucked at advertising
For being a pioneer in printed news papers (creating one of the first papers in PA and infamously publishing Poor Richard’s Almanac), Ben Franklin, in all modern measurements, sucked at ad-copy. I might go so far as to say that he would have been canned by any current magazine, newspaper or even blog for the [...]
01.Jun.2009 Quote: Seth Godin
“Advertising feels like an expense. It’s not. It’s an investment. An investment that takes a little while to pay off, but when it does, it’s magic.”
